The Little Things Are Giant

For Giant Food.

Giant Food, the leading grocer in the Washington and Baltimore region, is as well-known locally for providing high-quality food as they are for supporting the communities that surround them. To share that message, Giant put us to the task: build a strategic platform that demonstrates a commitment to community and a tireless pursuit in making great food easy.

Delivering on that challenge, we launched a campaign with TV, Radio and Out of Home. “The Little Things are Giant,” is an idea that gets to the core of Giant’s belief in staying true to customers, co-workers and partners in everything they do.